#79 - JAMIE WILD - On purposeful business, beyond dry-Jan and creating an original non-alcoholic spirit in Scotland

Jamie Wild is the Co-Founder and creative lead at Feragaia (@feragaia) whose bold vision ‘to redefine alcohol-free drinking’ fuels the differentiated positioning and confidence of The Original Free Spirit. Jamie previously worked in the spirit business at Pernod Ricard and Sipsmith.

Feragaia, its name, meaning “Wild Earth” in Latin and Greek, is a small batch 0.0% ABV spirit that is distilled using age-old techniques in the first working 0.0% ABV distillery in Scotland, It’s 14 carefully selected land and sea botanicals are expertly distilled to create a refreshing depth of flavour. In November 2021, Feragaia announced it had received £1.5 million investment, from Scotland’s leading conservationist, Andres Povlsen and In March 2022, Feragaia became B Corp accredited.

Get 20% off at Feragaia’s website with code HUSLER.

WHAT WE CHAT ABOUT

-B-Corp certification and being a force for good in the world

-Creating an original non-alcoholic spirit that doesn’t seek to replicate alcohol

-Challenging someone’s palette in order to help them engage in the moment

-Being an entrepreneurial child

-Supporting the Scottish environment and the environmental benefits of seagrass meadows

-Why people drink alcohol and social expectations that surround it

-Beyond dry-january

-The irony of drinking alcohol on a date and becoming less like yourself

-Building a brand around the sense of grounding you feel in nature

-Creating a new business in a purposeful way

-Focusing on the path not the prize

HOSTS

Adam Husler (@adamhusler) & Holly Husler (@iamhollyhusler). Follow us @thehuslers

PERKS FOR YOU

10% off Liforme yoga mats with affiliate code HUSLER

10% off Colorful Standard clothing with code HUSLER10

25% off our online platform full of yoga, sound and meditation, with code HONEST25 (25% off single 12 month membership or reoccurring monthly membership until cancellation)