#60 - LAUREN ARMES - On the theatre of building an expert brand, the energy of money and the importance of mindset

Lauren Armes (@laurenarmes) is the Founder and CEO of Welltodo (@welltodoglobal), a global industry platform for the wellness industry – now worth an estimated $4.5 trillion. She is also the leading Business Coach for experts and coaches in the wellness sector – with an esteemed client list which includes Dr Hazel Wallace, Zoe Blaskey, Adrienne Herbert, Alice Liveing, Chloe Brotheridge, Amy Rushworth, Becki Rabin and many more. 

Lauren also hosts both the Business of Wellness podcast and EXPERTS – both shows are available on iTunes and Spotify. 

As well as coaching some of the industry's most respected entrepreneurs and influencers, Lauren has been featured as an industry expert on the BBC series The Apprentice, as well as by The Times, Evening Standard, Glamour, Red, Grazia, Cosmopolitan, Women's Health and more.

ABOUT WELLTODO

As experts on the future of wellness, Welltodo’s mission is to provide our clients with the tools they need to foster innovation, spark growth, and connect with consumers in more meaningful ways.

Leveraging its insights into key market drivers, key players across categories, and consumer trends, Welltodo offers specialist advisory services to high-growth startups and established brands wanting to innovate or expand into the wellness sphere. We work with clients to build strong, innovative products, services and brands in the ever changing wellness marketplace – and clients include Danone, Unilever, Nestle, Lululemon, Investec, Financo, Soho House Group and Virgin Active.

WHAT WE CHAT ABOUT

-The ‘theatre’ of building an expert brand 

-The desire to always be improving

-The balance between contentment and yearning for more

-The Yin and Yang of business

-The challenges of building a successful business

-Thoughts on the ten year plan

-How ‘success’ isn’t synonymous with having no problems

-The importance of strategy and mindset work combined  

-The energy of money

HOSTS

Adam Husler (@adamhusler) & Holly Husler (@iamhollyhusler). Follow us @thehuslers

PERKS

10% off Liforme yoga mats with affiliate code HUSLER

37+% off or sale beating discounton the MP website with affiliate code THEHUSLERS